Flash Blindness Logo

At a movie theater in Germany, we placed a giant Profoto Pro-7B behind the screen, and a large card with the letters “BMW” cut into it, in front of the unit. The flash unit emitted enough light to burn the image into the retinas of movie goers, much like looking at the sun or Gateway BMW’s new Safari lighting unit burns into the retinas. When the movie viewers closed their eyes after watching the S1000RR ad they saw the letters “BMW".

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