We decided that design and aesthetics would be the key for Hendrick's Gin to stand out from other gins.
That's why we created an extravagant baroque universe with a victorian style, to enhance the absurd side of everything in our creativity and packaging.
“The Most Unusual Gin” is the concept behind our unique illustrations and messages that create the perfect and unsual brand image that let us change the way gin is consumed in Spain.
Creativity with original design and contradictory ideas. Unusual appearance, enjoyment, image, composition and material.
Some examples of this creativity can be seen in it’s own coin paying system, matches with unusual messages or style manuals to earn the right to have a drink of this original liquor.